10 Content Marketing Tips For Newbies
How do you get your business in front of the masses online? The key is through content marketing: one of the most sustainable ways to leverage your content and attract your key audience. And what exactly is content marketing, you might ask?
Content marketing is the art of creating and distributing valuable content that is relevant to your niche market and the ability to retain your audience. The way you’ll retain your audience is through the value you provide with your content – which is why content is king!
There are a plethora of options for creating your content and getting it out there for your key audience to read, explore, and consume. You don’t have to be a veteran to understand how these keys work. A rookie or newbie can easily jump into these strategies and make them work for your business.
Let’s dig into ten ways you can market your online content so that you may, ultimately, build your business successfully through content marketing.
1 – Create a business blog
After your beautiful website is designed, starting a company blog is the second best thing you can do to begin bringing niche traffic to your site. It’s not so much how wonderfully your site is designed (though it does matter) but how often your site receives quality traffic.
One of the best ways you can ensure a steady stream of traffic is to create meaningful content that keeps visitors coming back for more.
According to Hubspot, 53% of marketers say blog content creation is their top inbound marketing priority. There is a reason so many marketers are considering blogging a top priority. The easiest way to ensure quality traffic is by creating a company blog.
2 – Understand your audience
The best way to engage with your audience before you set your marketing goals is to understand who your audience is. You’ve created a beautiful blog, but now it’s time to learn your audience. Who are they and what will they expect from you? How can you best serve them?
After you’ve been established for some time, you may consider using web analytics to allow you insider data on your demographics. This will help you determine your audience engagement and routines and to see how they interact with your site.
As you understand your audience better you will be able to tailor your content to more accurately meet their needs.
3 – Set your marketing goals
When it comes to content you’ll first need to determine the purpose of it.
- Why are you creating content?
- Is it to drive traffic to your blog?
- How can you turn those blog visitors into leads and eventually turn those leads into customers?
Your main goal here is to ensure that every piece of content you create has a distinct purpose that centers around your marketing goals.
First, clearly define your marketing goals in order to understand how each piece of content falls into place according to planned. Each content piece will serve a unique purpose.
You may give some away and you may sell others. In order to know how each content piece plays into your overall marketing goals you must first create a marketing plan, writing down your goals, and making them a part of your content-creation routine.
4 – Set a content publishing schedule
Once you have your marketing goals and content ideas in place, it’s time to set a publishing schedule. Keeping a content calendar allows you to plan out your content for the upcoming weeks and months. Keeping your content organized in this fashion allows you to know what you will post and when.
If you are visual person, especially, having a content calendar in front of you will help you to see what content is due and to stay organized. You can see deadlines and topics all at a glance.
Some content publishing tools will even allow you to set up your assignments and due dates as well as the option to set up publishing dates as well.
Keeping a content publishing schedule will allow you to be organized and have your content flowing regularly.
5 – Use the best tools for the job
Content marketing can be cumbersome without the right tools, so you’ll want to make sure you choose helpful tools to assist you. Opt-in forms, email service providers, content calendars, and social media share plugins are all tools that will help you with sharing your content.
You will likely need to dig in and do some research about each tool to see which is a best fit for your business and what you are trying to accomplish.
Be sure to choose tools that benefit you and meet your goals, are easy to use, and that fit your budget.
6 – Make sure content is high quality
This goes without saying, but you should always make sure that you give your best and that your content reflects your business accurately.
It is better to go above and beyond in your offerings and give more than is needed than to hold back and resort to offering poor quality content. Poor content will not help you build the quality audience that you want, but will instead have a negative impact on your brand. Always give more rather than less. You can never give too much.
Also, it is best to never compromise quality just to churn out loads of content on a regular basis. Remember to check for spelling and grammar errors and make sure that what you are offering is the best sampling of your business. You will be represented online not only by the appearance of your design, but by how your content (blog posts, videos, audio, and images) appear.
7 – Outsource when you need to
According to Fronetics, 44% of content writing is being freelanced. Do not hesitate if you need to hire a freelancer to help you churn out your blog content. This will help you to focus on other tasks related to your blog that are just as relevant. It can often become tedious churning out content on a regular and consistent basis.
It is perfectly okay to outsource these types of jobs to those who don’t mind creating the content for you.
Creative professionals such as ghost writers, designers, and artists can be just the key to helping you keep up with your content marketing plans. Add these creatives into your online business strategy by delegating much of your content creation work to them. It’s a win-win situation for you both.
Content creation is definitely key to growing and sustaining your online presence, so if you need to outsource, just know that you are in good company, and that there are many other smart business owners who are doing the exact same thing.
8 – Re-purpose your content
It can often be difficult to come up with new content for your blog. One way of getting around reinventing the wheel is to re-purpose your content. You can refurbish content by thinking of various ways to present the same content.
Turning a blog post into an infographic or into a mini-article for a newsletter allows the same content to go a long way. You might also consider using multimedia, such as the use of video and images.
For every piece of content you create, consider ways you can re-use your content to develop new content so that you don’t have to reinvent the wheel. This strategy will save you much time and energy in your content creation in the future.
9 – Use rich images, video, and audio
Images, video, and audio have a way of retaining your audience’s attention for much longer and helps you to convey your message in a different format. Any type of multimedia you choose to use will help to retain your users and help them to stay more interested in your offerings.
Using a variety of formats to engage your readers will also help to connect with users who have different learning styles. Some people enjoy watching videos while others prefer listening to an audio. Still, others enjoy reading their content briefly, or viewing an at-a-glance image.
By providing a variety of ways to consume your content you are offering your user high-quality, engaging content that they can personally connect with. It is quite likely you will gain their loyalty because they enjoy your content so deeply when you meet them on their engagement level.
10 – Reach out to influencers
One way to increase your reach is to become a guest blogger or make a guest appearance on someone’s podcast. Influencer reach should definitely be a part of your digital and content marketing strategy.
Take time to engage with your site users and reach out to those who have the right platforms and that are a great connection for your own audience. Once you’ve connected with potential influencers, it’s time to reach out to them and see how you can gain their trust.
Gaining their endorsements and willingness to promote you can go a long way in leveraging your content as it is quite likely to get shared more often.
There are plenty of ways to build your audience and your business online. Content marketing is perhaps the key that will help you build an online audience with very little startup except your motivation and a strategy for how to create and promote your content.
These ten tips are just the tip of the iceberg and if you follow these, they can help you get started on a path to successful content marketing.
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Updated: Originally published May 5th 2018