If you’re searching for ideas for your next blog post, then you’re in the right place. Here you will find the ultimate list of the most value-packed blog posts that you can write. The types of posts on this list are those that have been proven to get results no matter what your business goals are:
- To increase referral traffic
- To build trust and increase customer engagement
- To influence conversions
- … And so on
In this post, you’ll even find tips on how to multiply the blog post ideas to maximize the effect from your content creation efforts. The type of content that you create will depend on the goal you’re trying to achieve with your blog.
Listed below are 3 sections that represent each of the most common blog goals:
1. Useful Blog Posts
2. Generous Blog Posts
3. Entertaining Blog Posts
We’ll start with the first one:
Segment #1: Create Useful Blog Posts
Writing blog posts that are full of actionable advice is the easiest way of establishing yourself as an authority on the topic. It will endear your business to your market, and make it much easier to convert prospects into buyers when the time comes.
Here are some examples of useful posts that you can create for your blog:
1. List Post
There’s a very good reason why list posts are all over the web, and that is: they WORK! People love lists! List posts are versatile and very easy for busy web readers to consume. Putting together a list post is one of the simplest ways of creating content. Make a list of tools, books, resources, and anything else that people in your market may find useful.
2. How-To Post
This is yet another staple idea for blog posts. To write a how-to post, simply describe ways of executing specific processes using text, images, infographics, videos, or audio to enrich your post. This also helps to make the steps as simple as possible so that your visitor is likely to take action. You can break the information in your ‘how-to’ post into small steps, categories, or phases to make it even easier for your readers to consume.
3. Case Study Post
‘Case Study’ carries a lot more perceived value when compared to terms like ‘article’, ‘video’, or ‘blog post’. To write a compelling case study, simply outline and unpack all the details of a project, event, process, or something like that. For instance, you could tell the story of one of how one of your customers used your product to achieve their desired results and what they learned along the way.
4. Problem/Solution Post
This is a very easy post to write. It has a simple format where you define the problem and then present the solution. A problem/solution post can cross over into the zone of other types of blog posts such as the How-To’ Post, FAQ Post, or the Checklist Post.
5. Research Post
One of the best ways to create blog content that gets your readers’ attention is to conduct primary research of your own around a specific topic in your industry. Having said that, you can also curate research from third parties and put it all together in an article, video, infographic, etc.
6. FAQ Post
If you find that you’re getting repeat questions from your prospects and customers, then there’s a good chance that they are also searching for answers to those the same questions on Google and other search engines. Create content that answers all the questions your audience has around these topics.
7. SAQ Post
In addition to answering the most frequently asked questions, you may want to create a post based on the ‘Should Ask Questions’. This is simply a variation of an FAQ post and involves answering questions that prospects and customers don’t, but should, ask.
8. Checklist Post
Any content that you deliver on your blog should always be easy for your readers to scan. People’s attention spans online are very short. A checklist post is a great way of breaking down content into bits that are easy for the people in your audience to digest. This type of format typically performs better than most others (particularly as a lead magnet) and the itemized contents allow readers to take action easily.
9. Ultimate Guide Post
This is a comprehensive, in-depth post on a particular topic within your niche. When writing the ultimate guide to any topic, it’s important not to skimp. Take your time to deliver a detailed, definitive post on whatever subject you choose to write about.
10. Definition Post
If you’re in a niche where your market needs to be educated on a particular subject, then creating this type of post for your blog is a must. You could even consider creating a series of these posts to define the various aspects of the niche you’re in. You get extra points if you’re able to logically define things within your niche in ways that are unusual, unique, or even controversial.
11. Series Post
Breaking a topic into an easily digestible series that you can release daily over a period of time, or even once a week for a month or two is a great way of creating content for your blog that is not only easy for your audience to consume but also keeps them engaged for much longer. As you publish these articles, remember to link them all together.
12. Stat RoundUp Post
This type of post is similar to the Research Post in the sense that it works best if you can use your own statistics that you produced. That said, you can also curate and pull together statistics from multiple other locations to come up with a great statistics post.
13. YouTube Cut Up
This type of post is a mix of various forms of content that are packed full of value. It includes some images, some video, and some text. You can put together this type of post very quickly. All you need to do is to go out and find a very popular video in your niche, and then add some text and images to create an interesting blog post around that topic.
Segment #2: Be Generous By Promoting the Content Of Other People
This is one of the most effective and easiest ways of growing your blog. When you promote someone’s content, they will almost always promote yours. There are a number of ways in which you can do this, some of which are listed below:
14. Profile Post
This is where you write a profile of a person who is very influential in your niche. Notify them by email, phone, social media, or whatever means of communication is most convenient. When you tell them that you’ve profiled them, it gives the person an opportunity to share it (which they will most likely do).
15. Crowdsourced Post
To write a crowdsourced post, all you have to do is to bring various influencers in your niche together and ask them to answer just one question, preferably in short form. A post like this leverages the authority of other influencers and experts. Just ask them all the same questions, and then aggregate their answers into a single value-packed blog post.
For instance, if you manage to get 8 influencers to each give you 150 words on a particular topic, then you’ve got yourself a powerful post with top-notch content. Also, the post will be shared by most of those influential people.
16. Interview Post
This is one that most bloggers shy away from because they think it’s hard to get interviews with influential people. But, in actual fact, the influencers in your niche are more than willing to give interviews – even for people with small blogs. Don’t assume that you have to have a large audience to publish these types of posts. Even a small audience will appreciate interview posts where they can learn more about the influencers in that niche.
The easiest ways you can get influencers to talk to you is through audio. They can simply call you and start talking, and you’ll have enough content for a post in just minutes.
17. Link Roundup Post
A link roundup works best if you offer it as a series that is published once a week or once a month. Curate and link to content, and make sure that you provide descriptions to each of the content pieces. Choose topics that you know your audience will find extremely valuable. And, as always, when you mention someone in your blog posts, notify them via email, social media, etc. so you can have the maximum chance of your post getting shared.
18. Quote Post
Most people love to read quotes from influential people. Gather quotes from multiple influencers across specific topics and create a Quote Post. Also, if possible, notify everyone whose quotes you’ve mentioned in your post. When you tell people that you included them in your post, it makes them feel special and increases the likelihood that they will share your post with their audience.
19. OPC (Other People’s Content) Posts
While I’m not a big advocate of using other people’s content on your blog, this is a strategy that can work well if you use it sparingly. To aggregate content on your blog, you can use tools like Buzzsumo to discover the most viral content, socially.
Pick a topic, and aggregate all that content into one Content Aggregator post.
Segment #3: Write Entertaining Posts
Depending on the niche that you’re in, writing entertaining content can prove to be really hard. But, as someone once said (I can’t remember who…) people would rather be entertained than educated. So, instead of writing long-form, educational pieces that your audience may not enjoy reading, why not try to create blog posts that will entertain your readers? These types of posts can be very effective in getting your message across.
Some entertaining post types that you can write include the following:
20. Story Post
Use content to tell a story that the people in your market would find entertaining. There are blogs online that only produce and publish this type of content, and other blogs create a series based on story posts.
21. Satire Post
If your writing style is humorous and if you’re good at using irony or even extreme exaggeration, then this type of blog post would be great for you to include in your blog – particularly if you’re writing about timely issues like sports or politics. But, when working with jokes and humor, you always need to be sure that your audience REALLY gets them, otherwise, you could get yourself into a lot of trouble and lose readers when your attempts at humor are misunderstood.
22. Cartoon Post
This is another post that works well as a series. You could create weekly, fortnightly, or monthly posts that are based on cartoons and make your audience laugh. Consider the issues and events that are going on in your niche, and make a post out of the most popular topics.
23. Meme Post
This is also meant to be a humorous piece of content that your audience finds entertaining. This type of post typically spreads virally across the web. To create a meme post, simply pull together sets of memes related to your niche from the internet and put them together on your post.
The Final Word
It’s evident that there are tons of different blog posts that you can create to ensure that the content on your site never gets stale. We’ve looked at quite a lot of different options, but the truth is that we’ve barely even scratched the surface.
In future posts, we’ll take a look at other types of content that you can create to help you reach your blog’s goals, but in the meantime, get started using the options that are outlined in this post to ensure that your blog has various types of content that will keep your audience engaged for a long time to come.
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