Although we’ve had email for over forty years, its popularity only continues to grow. The first ever email marketing campaign conducted by Digital Equipment Corp’s Marketing Manager, Gary Thuerk was a resounding success and netted well over 13 million dollars in 1978 (about $50 million today).
Email marketing is the most profitable type of marketing available, with a highly impressive return on investment, or ROI. There are tools and email marketing services that can help you automate workflows, track opens, clicks, and replies, and gain you even more subscribers for your list.
If you are looking to get started with email marketing campaigns, making the right choice from the many options available can prove to be a little overwhelming. In this article, we are going to look at some of the best email marketing services available in 2018 so that you can easily choose the one that is best for you and your business. But first, let’s look at why you need email marketing.
Why Use Email Marketing?
Email marketing allows you to connect with your audience in an effective way, as well as to build engaging relationships with them – and ultimately convert them to paying customers. To ensure the success of your campaigns, it’s important to choose a service provider with unique features that satisfy your business objectives.
If you are wondering whether you really need email marketing – the answer is yes. If you own a site that doesn’t get traffic, then email marketing will help. It gives you the ability to keep in contact with visitors even after they’ve left your site.
Other Benefits Of Using Email Marketing Include:
Increasing repeat visits – The majority of visitors to your site will leave and never come back. By building an email list, you ensure that you have a way of keeping in touch with them so you can send them valuable content to their inboxes.
Building a loyal following – Those people who return to your site are more likely to become customers than first-time visitors. Data from recent studies shows that it takes about four visits to your site, on average, for prospects to start thinking of doing business with your brand.
Increasing sales – This type of marketing outperforms both social media and organic search traffic. If you want to make sales, then you definitely need email marketing.
Choosing The Best Service For Email Marketing
Each email marketing service has its own unique set of features, and when selecting a service to use, you need to ensure that you choose one that fits the needs of your business. Don’t just go for the most popular service (or the least expensive one). That solution may not be what’s best for your needs. Take a look at all their features, and also focus on the following things:
Things To Consider:
- Industry – Some services are designed to serve certain industries only. ConvertKit, which was created specifically for publishers is a good example.
- Ease of Use – Make sure that you choose a service with a platform that is easy to use and that works with your type of business.
- Automation – The service providers each allow you to automate your email campaigns in different ways and to varying degrees. Choose the one whose tools meet your business goals and solve your needs.
- Pricing – While this shouldn’t be the only thing you consider, it’s also important that the solution you choose to go with fits your budget.
With that in mind, it’s time to compare the 7 Top Email Marketing Services:
This is an ideal solution for those who are in eCommerce. Merchants can use the intelligent marketing automation tools offered by this email service to help them convert visitors into subscribers and customers.
Drip offers so much more than an ordinary email marketing service. This platform allows you to have deeper, more personal conversations with your customers and lets you send them emails at the perfect time by helping you understand their buying intent and behaviors.
You can customize the messages that you send to your email subscribers based on things such as cart abandonment, returning website visitors, first-time visitors, clicks on links on your website, and many other behaviors that are relevant to your particular business.
They also have an astoundingly wide range of integrations which allow you to show Facebook ads, send text messages, and much, much more based on customer workflows.
Drip is free up to 100 subscribers and after that, you are charged a subscription fee of $49/month for up to 2,500 contacts on your list. They offer email support for the free trial and live chat support only after you become a paid subscriber.
This is one of the most popular email marketing services preferred by a lot of small business owners for its many customizable email templates which are perfect for anyone who is very busy, marketers who lack technical knowledge, or for those who just want a head start on their campaigns.
To get started with Constant Contact, you’re prompted to choose the industry you’re in as well as your level of experience with email marketing. You will get customized content based on the selections that you make. The content includes promotion ideas that are designed to help you take your marketing to the next level.
The customer support offered by Constant Contact is unparalleled. They have live chat, discussion forums, and email support. The platform also boasts a huge library of resources to answer any question that you may have regarding the service.
Most email marketing services give free trials for 14 or 30 days, but Constant Contact lets you try out their service for a full 60 days. You get full access to their tools during the trial, after which subscription starts at $20/month for up to 500 subscribers.
This is the best marketing tool for publishers. It was created specifically for bloggers, YouTubers, podcasters, and other online creators. This tool allows you to create eye-catching forms and send custom-designed emails to individual subscribers.
The software is very easy to use and understand for publishers. For instance, you can use the visual automation builder on the platform to create robust, automated email funnels to help guide visitors through the value journey.
You can sign up for a free trial which lasts 14 days to test out their service without having to make any commitment. After the free trial concludes, subscription starts at $29/month for up to 1,000 email contacts.
This is one of the most popular tools used by small businesses for lead generation. Aweber comes with everything you need to build and grow your list of email subscribers. This software allows you to design email newsletters easily using the simple drag and drop user interface, and you can also automate your email sequences and design sign up forms that are mobile responsive and look great on any size device.
The best thing about Aweber is that it integrates with landing page builders, WordPress websites, and opt-in form builders with complete ease. Getting started on this platform is easy. All you need to do is to head over to their website and sign up for a free 30-day trial.
As soon as signup is completed, you will get immediate access to all of their premium tools that you can use to help you grow your list of email subscribers. They offer support through live chat, phone, and emails that are ticket-based. Pricing starts at just $19/month for up to 500 subscribers.
This is an all in one email marketing suite that comes with a lot of important features which help you convert visitors to your site into subscribers and paying customers. The platform has powerful and affordable features to suit the budgets of businesses of all sizes.
So whether you are a single blogger just starting out, or if you are a local business, or a company experiencing explosive growth, this is a great email marketing service to use.
You can create stunning landing pages and unique sign up forms on their easy to use interface. You can also easily connect your MailChimp account to your WordPress website or your eCommerce store, and there are hundreds of integrations with a lot of apps that are typically used by marketers.
If you are just getting started with email marketing, then you can sign up for the free plan. It allows you to build a list of up to 2,000 subscribers, and send 12,000 emails every month. As your business grows, you can then start paying for the additional features that you need. Subscriptions start from as little as $10/month.
This service is a favorite of many marketers out there thanks to its ease of use and stellar customer service. With GetResponse, you can grow your email list with amazing, high-converting emails and sign-up forms. You can also build beautiful landing pages that help turn visitors into customers.
The platform has a modern user interface that even those marketers with no tech knowledge will find easy to use. Even if you have never done email marketing before, you’ll be able to get your email newsletter campaign off the ground in no time.
Other than the email marketing aspect, GetResponse also comes with many bundled online marketing features to help you grow your business. One of these unique extra features is the ability to create and host webinars right on your website.
All in all, the entire suite of tools offered on this platform will help you grow not just the email marketing side of your business, but other aspects of it as well.
Support is provided via phone, email, and live chat. Getresponse has some of the best customer support response times in the industry, and they also publish tons of valuable marketing resources like courses, videos, and whitepapers that walk you through all the different aspects of list-building and email marketing as a whole.
They offer a free 30-day trial after which subscriptions start at $15/month for up to 1,000 subscribers.
This email marketing service comes with powerful Customer Relationship Management (CRM) tools which allows you to increase sales by sending personalized emails to your customers, each tailored to their individual user behaviors.
ActiveCampaign helps you to create attractive emails easily using the drag and drop editor on their platform. In addition to that, you can reach your subscribers on the go via the SMS message sending service.
Another unique feature is the ability to track events onsite, which is something that you don’t see in many other email marketing service providers. For instance, ActiveCampaign allows tracking of custom event calls right from within billing apps, mobile apps, and more.
The customer data that you collect is well-organized in the sales CRM which provides you with a complete picture of the group of customers that you’re catering to. You can use this easily accessible data to help you create effective email marketing campaigns and campaign follow-ups.
WordPress integration is extremely easy, and you can also get free expert migration service to ActiveCampaign from any other email marketing service. You can sign up for a free trial which lasts 14 days if you want to test the service. After the free trial, subscriptions start from just $9/month for up to 500 subscribers.
As you have seen, the different email marketing services each come with their own set of features and choosing the best solution for your business comes down to considering what your goals are.
For instance, if you plan to host webinars as part of your marketing strategy, then GetResponse is the best solution for you, but if you want to make sales and CRM a part of your email marketing strategy, then a service like ActiveCampaign might be the one that is best suited to your needs. If you are a publisher, then ConvertKit may better fit your requirements.
Use this article as your resource to help you make the right choice to ensure your business’s success in your future email marketing campaigns.
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