The world of internet marketing continues to evolve and there is no way to deny that you need to be on top of everything if you want to be successful.
You not only have to maintain a good level of content publishing as often as possible, but you also need to consider the importance of knowing what kind of keywords you are going to be using for new content you release online.
The competition continues to grow and you need to evolve in order to ensure the best results possible. This is an essential part of the process of achieving ultimate results online.
There is no time for anyone to rest on their laurels.
The hectic pace of the modern world requires that everyone works as hard as they can to maintain an acceptable level of results. It’s very important to understand the importance and value of knowing what kind of keywords to use in your campaigns.
Using the wrong kind of keyword could ruin a blog post and continuing to choose the wrong kind of keywords could actually turn any top-level content marketing campaign into a completely ruined effort.
What is keyword ranking?
Keyword ranking is basically the amount of relevance that a keyword has in terms of popularity when people conduct searches online.
This is going to allow you to tweak your campaigns and your content marketing strategies with optimal keywords.
There are many different ways to check keyword ranking, but the most important thing is to be able to see this as a habit that needs to take place quite often.
The best tools to check keyword rankings
The best thing to do in order to stay on top of things is to start using the best possible tools to check for keyword ranking.
We are going to give you a list of some of the most valuable and useful tools that are going to make the process much easier for you.
Jaaxy
For content marketing, Jaaxy is the best research tool available.
It was specifically designed to provide the data needed to successfully find keywords with low competition and high traffic.
There is a free version that allows you to make 30 keyword searches a month, give it a try!
SEO profiler
This is probably one of the most useful tools you can find because it provides a full SEO service that allows you to check keyword rankings among other important aspects of your SEO.
Google keyword planner
This is an excellent service to use when you are looking to prepare content for your site and you need to know the keywords that are best suited for your niche.
Google offers stable and very useful tools for marketers and this is definitely one of those tools.
Semrush
This one seems to be one of the most appealing and popular keyword tools out there because of how fast and easy it is to get some great keyword analysis going.
This is definitely a very reliable option for anyone looking for results.
AHREFS
This is an excellent way to search for competitor keywords and for the most relevant and useful keywords in your niche.
Easy to use and extremely reliable.
Learning to make use of this tool has been a life saver for many bloggers and marketers in general.
SEO Centro
This is a very versatile tool that is going to make the process of using all kinds of SEO tools a very simple one without a doubt. It has a killer keyword tool to go with it too.
Check all the features and make good use of them.
How to create the perfect keyword based campaign
Now that you know exactly what kind of keywords you can use, you have to start thinking of the best possible strategy to create an amazing campaign.
This is going to make a world of a difference when you finally start creating the content to go with it.
That’s the reason why so many people often consider the idea of getting some help from people who understand this at a deeper level and are able to achieve the ultimate results they want.
Finding a good marketing expert can be extremely useful for those who don’t have the years of experience that are often required for this.
Many individuals think that having proper keywords is going to be all they need, but there is a lot more to internet marketing than knowing which keywords are popular and useful for their niche.
Some experts say that the most relevant thing about internet marketing is knowing how to create the most attractive and useful content.
Being that content marketing is all about useful information, the perfect balance is to always create content that makes people feel privileged to have for free.
Therefore, the point is that you should be creating content that people feel like they would even pay for if it had a cost. That is the way to make content marketing truly valuable and useful.
The value of adapting to change
Always remember that learning to adapt to change in any kind of situation is going to be essential if you are to get results.
The Internet changes so much that some of the strategies being used today are going to be obsolete in just one week. This is why adapting has never been as relevant as it is today.
A good marketer is always checking out the latest and most relevant places in order to achieve the ultimate results.
Some marketers are subscribed to dozens of blogs that constantly show the most relevant changes taking place on the Internet.
This allows them to be informed and to make some informed guesses on changes that they could make in order to beat the competition. This might seem complicated, but it’s simply a habit that you need to keep in mind as much as possible.
Never forget that the most valuable aspect of being involved in any kind of business online is to always keep yourself in a competitive state.
This is going to be the kind of thing that will make a world of a difference in your results. Never forget this and you will be on the road to a successful campaign.
Some important things to consider about keywords
Never forget that some highly competitive keywords might not be the best thing to consider when you are going through a campaign.
Keep in mind that competition can be of thousands of sites that are creating top quality content all the time. This is not the kind of thing that you can simply set and forget.
You need to be in constant evolution in order to ensure the most reliable results when you are looking to upgrade your business.
It’s always a good idea to keep relevant mid-level keywords in mind when you decide to get started with the content marketing aspect of your business. This is truly going to be the one thing that makes a world of a difference.
If you come from a crowded niche, the most reliable thing to do might be to focus on keywords with a lower rank, but with a good enough rank to provide a good level of conversions.
This is the kind of decision that can make a world of a difference when you decide to get any kind of content out on the internet.
Don’t forget that any content that is not properly optimized with keywords is not going to be able to see any results.
This is why so many bloggers and content marketers get frustrated. They create content but they never perform proper SEO and this leads to a serious lack of results when they start their campaigns.
Conclusion
The world of Internet marketing has changed a lot in the last few years.
We are seeing a huge rise in the use of keyword ranking tools because people are finally catching up to the importance and the value of having the most reliable results when they are involved in any kind of business.
The need for proper education when getting involved with internet marketing is huge and that is the one factor that makes a world of a difference for most people.
Keeping things as clear as possible and understanding the value and importance of proper keyword use is essential.
We can’t stress that enough as we feel that anyone should be able to understand this and to handle everything related to the process of choosing the right kind of keywords for their business.
If there is one final message to give with this article, it has to be the fact that evolution is the key. It’s perfect to say that the ultimate keywords for internet marketing is evolution.
The more you learn to evolve with the changes, the better the results will be and you will have the chance to achieve much more with your business.
Make good use of the tools we have mentioned and you will see that your content is going to get more hits from your target market.
This is essential if you want those hits to turn into paying customers.
Feel free to post your comment below. An email address is required but it will not be shared with anyone, put on any list, or used for any kind of marketing, just to alert you if there are any replies. Thanks and happy hunting!
PlanetBizOp.com
->Steven
Updated: Originally published March 12th 2018
Steven, you have answered all my questions when it comes to checking my keyword ranking on google. And not only that, you offer us a lot of handy tools to do that too.
Among them the jaaxy search tool. Outstanding in many ways and a must for those who want to improve both writing and ranking.
As a wa member, I can only endorse the excellence of both the jaaxy tool and the wealthy affiliate platform and encourage people to join for free…
Just one question Steven.
Did you try the business tool? If so, I would be happy to read you…
Thank you!
Fleek
Jaaxy is by far my favorite keyword search tool because it provides everything needed for content marketers. I have found some very high traffic long tail keywords with almost no competition, real traffic gems. I encourage everyone to at least try it, there is no cost to test it out.
Not sure what you mean by business tool. Clarify and I’ll let you know.
Thanks Fleeky for the comment!
The business tool of Jaaxy
🙂
I have used Jaaxy. I use it all the time, it’s by far my favorite way to do keyword research.
Hello Steven, I have a website and I have attempted to check the raking of my posts on Google several times. Your article offers some great tools to do so.
I frequently use the Wealthy Affiliate keyword tool. It’s really helpful and accurate for SEO.
I use it within the Wealthy Affiliate membership account and I encourage other people to try it…
Thank you!
Enxhi
Jaaxy is my keyword tool of choice as well. It provides the data needed for content marketing which makes it a unique tool.
Thanks for the input!
The key to blogging is good unique content, but the key to good traffic is correct keyword. I simply can’t imagine my life without jaaxy, it’s very easy to use, extremely fast and plus it’s free. Without jaxxy it would take a lot of time to find good keyword. Thanks for the article.
In agree. I use Jaaxy a lot and it provides the data needed to be successful at content marketing.
Thanks for the comment Rich!
This is a great post! I like how you listed out some tools and explained the importance of staying on top of SEO and how it works – because it’s always changing. I am always learning more about it and going back to tweak my pages and posts on my site. I also use the keyword search to come up with the best title and content for my next post. High search and few results is my goal! Using that, I have improved my rankings overall. Thanks again for the info!
Thanks for the kind words and comment Kristi!
Hi Steven,
You have some great information on keywords that new bloggers really need to be more aware of. There’s no question that proper selection and placement of keywords is critical to the success of any website.
One of the biggest mistakes I see newbie bloggers making every day is choosing a keyword with tons of traffic. Sadly, those keywords almost always have a ton of competition. A new site without authority doesn’t have a prayer of ranking in that scenario.
I’ve used most of the tools on your list, and I’ve finally settled on Jaaxy as the best choice for easily identifying the low competition keywords that are relatively easy to rank for with a quality article.
Thanks for the informative post!
Agreed. Jaaxy is the best tool for content marketers. It gives all the data you need to find those keyword phrases that have plenty of traffic with competition you have a shot at ranking under.
Thanks for the comment Linda!