How To Do Keyword Research For Content Marketing

Internet marketing has become a crucial part of any business strategy.

The need for quality content is huge and the level of competition grows day by day.

Being able to come up with attractive and useful content for your audience on a daily basis is not an easy task, but that content is going to be useless if you are failing to optimize it for search engines.

In this article, we are going to be talking about the most important things you need to consider when you search for the best keywords to use in your content.

The Importance of Content Marketing Quality

Before we even get to the strategies for keyword research, it’s important to remember the value of content marketing. Never forget that the old ways of creating content are long gone and obsolete.

New content is meant to be informative and to avoid sales oriented and gimmicky text. This means that you need to learn how to use the best keywords in ways that feel very natural and non-intrusive.

There are many content marketers that choose to include long tail keywords that make no grammatical sense, but they are suggested as great keywords for their niche. The problem with using this kind of long tail keywords with grammar issues is that they tarnish the value and the genuine feel of the content.

Even people who are not involved in online marketing can tell when words are used in a way that feels forced just to get some search engine exposure.

The more the internet evolves, the more the average user learns about the basics of internet marketing and this is why it’s important to avoid this.

Search Engine Auto Complete Suggestions

Google is the best place to start with this strategy because it will allow you to get the best possible results fast. When you write any word in Google, you will see that a set of suggestions will be filled in automatically.

These suggestions are trending keywords and searches that people are making. Therefore, it’s always a good idea to keep them in mind when you create your content.

There are other platforms that have these auto complete suggestions available too, so you might want to experiment with social media and other engine as well.

The important thing is for you to write down or copy as many of those keywords as you can, but before you copy them, do an actual search with them and see where they lead. You will be surprised how useful this can be for your campaigns.

Check the Trending Sections

If you are looking for the very latest keywords and trends, you can always go to the trending sections of search engines and social media platforms. Places like YouTube, Google and other popular networks have trending sections that are updated daily.

This is a good way to find out what the latest keywords and search trends are and you can start to investigate further.

This is one of those activities that you need to consider doing every single day. We know that working on every aspect of internet marketing can be time consuming, but this is an essential part of the ongoing process.

Take a Look at Competitor’s Content

It’s always a good idea to take a look at your competitor’s content and see what kind of keywords they are using.

Their blogs are a great place to start as they are the most valuable source for SEO. Just look at a few competitor sites and find out what kind of content they are creating.

It never hurts to see what they are doing and improve your own campaigns and content based on theirs.

Do keep in mind that they may not be using the best strategies, so you might want to look for competitor sites that have the top spot on search engines.

Those are usually the ones that are doing things right.

Try your own search

Pretend you are a customer looking for your own product. What would you type on the search? By doing this exercise you will find some valuable information.

For starters, you are going to be able to see what comes up on the results based on your choice of keywords, and you are also going to be able to see the kind of content those sites have.

Several Keyword Search Tools