Owning a website is an essential part of any business in modern times, but being able to make that website a valuable business tool is a completely different story.
Most sites out there are completely lost in a sea of competitors because their owners have no idea how to properly promote them.
Today, we are going to be talking about some of the most valuable and important methods you can use to increase traffic on your website and get more engagement with your potential customers.
One of the most essential things to consider is that your website is like your business card online. It contains the information your clients want to know.
It should have details on your services, your mission, vision, values, etc.
You should also make sure that you provide several ways for people to get in touch with you. Once you have those things out of the way, you can begin the process of attracting more people.
Content is king
We are living in completely different times now when it comes to the way that the internet works.
The biggest change is that content is now meant to be useful and valuable, not just a bunch of paragraphs put together to cram as many keywords in them as possible.
The important thing to remember here is that learning proper content marketing is essential if you want to attract more traffic to your website. Let’s say that you have a website and a blog online and you have a few hundred follower “fans” on Facebook.
You put out a lot of content that you create based on trending topics, but you are creating content that is being used by many other sites.
This lowers your chances of having any one of your current followers sharing your content.
That’s the reason why content marketing is so important and useful. You are going to attract more people if you create unique and original content that is actually helpful to those who read it.
A good idea is to always make sure that you have images to go with that content.
This is going to make it much easier for you to see results when people find your content. An image really does help expand the power of content marketing as it gives visual stimulation to those who find the content and this encourages them to read and share.
Content marketing needs to be constant and it needs to be of high quality. Both of those factors will determine the success of your campaigns and they are both just as important.
One of the biggest issues with any kind of blogging is that some people choose to create content based on existing viral articles by rewriting them and giving them the same titles, this is a terrible way to do this because your content will be common and not worth subscribing to or sharing it with others.
A responsive site is crucial
The truth is that non-mobile friendly sites are very unlikely to show up on any search results conducted with a mobile device.
This is one of the main reason why you need to take the time to ensure that your website is 100% mobile friendly.
Responsive technology is no longer as complicated as it used to be, so be sure to update your current site if it has no responsive features. You will be missing out on a huge amount of traffic if your site is not displaying properly for mobile users.
This is so important in modern times that most website owners are finally catching up to the value and the need to have the best possible results with their business.
This means that those who are falling behind are definitely not going to be able to see results because they will have no way to catch up to the competition.
Don’t over complicate things
One of the biggest issues that people have is that they try to make their websites too flashy and complicated. This is something that is going to end up hurting your website instead of helping.
A complex design with too much graphical load or confusing menus is often going to be the biggest reason for bounce rates to start increasing.
Never underestimate the power of minimalist designs. This has become a very common design choice for a very large number of reasons. Mainly due to how fast load times can become and this is always a huge advantage.
Don’t forget that a large number of visitors will leave a website if it takes longer than 3 to 4 seconds for it to load completely.
This might seem like too short a period for someone to be impatient, but we are all counting the minutes of each day in modern times and no one wants to waste time with slow loading sites.
You are going to find that content is the only thing that truly matters now.
The heavy graphics and animations are long gone and now designers are choosing a sober and practical look with a heavy emphasis on content.
Remember to target long-tail keywords
The most important thing to do when you are involved in any kind of marketing strategy is to work hard on targeting the right kind of keywords for your niche.
This means looking for single word keywords that are competitive but also for long-tail keywords that help you engage an even larger audience.
This is the reason why so many internet marketing experts tell people to target these keywords in order to ensure the most reliable results.
Using a good set of keyword tools to find the optimal words for your niche is going to be a huge time saver. It’s also important to look at trending topics and see what kind of long-tail searches are becoming popular.
Adapt and evolve
Internet marketing is a very trend-based profession.
This means that even when you have your common niche keywords for each industry, there will always be changes in the way the consumers behave in terms of their searches.
Evolving and understanding such changes is going to be crucial for results.
Never forget that the most reliable way to maintain a competitive level is to evolve with the changes that take place online at all times.
This means being involved in all kinds of online marketing groups and blogs.
This is time-consuming, but you can definitely fit this in your marketing schedule as an essential part of your success. This is an essential way for anyone to be able to increase the traffic on their website.
Make proper use of social media
Remember that the most appropriate way to achieve results when you are trying to upgrade your website presence is to use platforms that have large amounts of visitors on a daily basis.
This is essential if you want any kind of results that are going to provide the most reliable outcome.
Get started with Facebook, make use of Twitter and Pinterest
These are just a few of the sites that you need to be using if you want to see results at all.
Just keep in mind that the longer it takes for you to start implementing social media, the harder it will become for you to have the kind of outcome that is going to make the process easier for you.
Never underestimate the power of social media because it works like a perfect promotional tool.
You create your content on your main website and then you share it and spread the word by using social media with your business pages.
There are many ways to make this process easy for your needs, but you have to adapt to those changes as much as possible.
Do guest blogging
If you can do guest blogging for other sites, this allows you to have a signature that redirects people to your own content.
This is a perfect way to promote your website and get people from other sites to find yours. This is probably the purest and most useful way to do back linking.
Just remember that you need to look for sites with a good level of PR in order to create useful back links. This means that the more quality traffic a site gets the more chances you will have of increasing your visitor numbers as well.
Updated: Originally published March 14th 2018
Everyone wants big and consistent traffic and you can achieve it. I believe that the hardest part is very start, for the very first days when you have very few visitors per day it might be a downer, but don’t worry, it will get better. Like you mentioned correct key word is extremely important and thanks to jaaxy now it’s very easy to choose a good keyword. Thanks for the article.
Jaaxy is a potent weapon for finding keywords with little competition with respect to content marketing. Traffic does come with some research and a lot of patience.
Thanks for the comment Rich!
It’s true that if you don’t have good content on your site, content that has no interest for your visitors, it would be hard to drive them to your it, keep them there or compel them to come back.
Writing for search engines is not really the way to go anymore. It may have worked several years ago, but it doesn’t anymore.
Unique and original content; like you say, should be our goal. Content that are helpful for our visitors, that would give them a reason to stay and even come back.
Making your site accessible to small mobile device is an aspect that become more and more important as more and more people are using those small device to go online.
And of course, making sure that our content has a chance to rank on first page so people could find us by targeting long tail keywords to write our articles around is still an essential part to get traffic.
Something that I’m looking for to learn more about, is one of the thing you mentioned, guess blogging. Have any tips on how to do it effectively?
There are several ways to approach guest blogging. The easiest is to find a similar site and contact the owner. Ask if they would be willing to exchange guest blogs. Do some research on the site to see if they have enough traffic to make it worth it to you.
There are articles out there on this very subject that might better explain. I will look into putting up something more specific on this in the future.
Thanks for the input Guy!
Hey Steven,really liked this post on getting a traffic increase to a website.I just copied and pasted all the “gems” that stood out for me in this article.Great learning in this article for me.
“One of the most essential things to consider is that your website is like your business card online”
“You are going to find that content is the only thing that truly matters now. The heavy graphics and animations are long gone and now designers are choosing a sober and practical look with a heavy emphasis on content”
“Never underestimate the power of minimalist designs”
“This is one of the main reason why you need to take the time to ensure that your website is 100% mobile friendly”
“Content is king”
“An image really does help expand the power of content marketing as it gives visual stimulation to those who find the content and this encourages them to read and share”
fantastic effort man to have it layed out in an easy to read style.I learned heaps.thanks man. 🙂
Thanks for the kind words Billy!
Nice this article is just what I need – increasing traffic is something that I think about all the time really and I think every website owner should feel the same. All of your headings and segments are right on the money which really shows you live by the “Content is king” is ethos.
Everything here is in line with training I have already been receiving, but due the excellent structure of this article and its overall support im definitely gona drop back to this page and your website in general again.
Thanks Steven!
Glad to hear you find my content useful! As long as that is your main goal, useful content, you’ll be successful in content marketing.
Readers come first!
Thanks for the kind words Marley!
Agreed, content is king and that in the end, it’s all about creating compelling content that engages people. I also agree your contention that it’s better to target long tail keywords. However, I’m always intrigued by the social media marketing to generate traffic. I’m also an aspiring blogger and this is the reason I really need to understand the power of social media as a marketing tool. Thanks for some great insights.
I’m happy the article helped you out.
Thanks for the comment Sukumar!