A keyword targeting tool helps a content creator determine if their article will ever be seen, or rank in the number one position. Keep in mind that every word in your content is a keyword.
This means even if you don’t rank well in your intended target, you will probably still rank somewhere. There is no need to stress too much about keyword targeting if you produce quality content.
Quality content will almost always produce some traffic.
There are steps you can take to ensure more traffic from your work by targeting underutilized keywords. What’s the best keyword targeting tool to find those high traffic, but under utilized keywords? I’ll answer that question soon.
How Does Google Rank Content?
Exactly how Google ranks content is a closely guarded secret. It is believed that the algorithm used takes into consideration more than 200 individual parameters, but much of this is conjecture. There are, however, some signs that can be read from top ranked pages and some of the most important, but not all of course, factors are listed below.
Back links – Yes, back links are still considered by Google as a strong indicator of a site’s quality and relevance to a specific subject. The anchor text of these links and the quality of the site their on also factor in. It is believed that this particular factor is giving way to content quality over time as the algorithms become more sophisticated.
Content – The quality, length and other factors such as grammar and spelling all count in Google Rankings. It appears, on average, the best length for articles is between 2000 and 2500 words depending on the topic. Articles should usually be at least 1000 words though. Good quality content will almost always rank well in search engines.
Page load times – Pages that take 3 seconds or longer to load lose 40% of their traffic! Humans are getting used to instant everything and our patients are short when it comes to page load times. This information came directly from a Google study, so you can be sure it counts.
Mobile Friendly – Up to 60% of all searches are now done on mobile devices. If your site isn’t mobile friendly, forget about it, your rank will have a tough time even maintaining its position as time passes.
Click Through Rate – Impressions vs. click throughs have an effect on your rankings. If your content gets little traffic despite being on the first page, that page’s rank is sure to drop over time.
Keyword Density – Not as important as it once was, the number of keywords in content helps the search engines determine its topic. Be careful here, if a page appears to be stuffing keywords (overuse), it will likely be punished in the rankings.
Keyword Targeting, How To Do It Right
So, keywords and their density don’t really help you rank better directly, but, they do help the search engines determine your content’s topic. To use them effectively, you need to use a good keyword targeting tool. Once you have found an underutilized keyword phrase, you can use that keyword to attempt to get ranked under it, to tap into some of its monthly traffic.
By crafting articles based on underutilized keywords there’s a good chance your content can get on the first page of the search engine results. Here are some basic guidelines:
- The keyword phrase must make sense grammatically.
- Use the keyword phrase as the title of your content.
- The keywords should be used 2 – 3 times in the first 2 paragraphs.
- The remainder of your content should be natural, avoid keyword stuffing.
- Content should be at least 1000 words, up to 2500 words or more.
- Use images, this increases value to search engines.
If you are using the right tool to find your keyword phrases, you can easily spot the phrases that are getting traffic, but have little competition. There are plenty of free tools out there, but do they give you the right information to do the job?
I will show you the best tool for content creators soon. Hang in there…
Keyword Targeting, What To Avoid
Stuffing keywords in your content is probably the worst thing you can do for rankings. This old trick used to work but has fallen out of favor and search engine algos are designed to spot stuffed content. Write naturally, communicate your message well and you’ll do fine.
Content that is written just to target a keyword phrase will be awkward or unnatural which will affect readability. This will increase bounce rate and reduce time on page statistics. You can be sure these statistics affect rank over time especially if you use Google’s tracking facilities, Analytics and Web tools.
Keep your content natural, using the tips above and you will get traffic from search engines.
The Best Keywords To Target
The keywords you select should be directly relevant to your site’s target market of course. Researching keywords is also good inspiration for new article ideas.
By selecting grammatically correct phrases, you can use them as content titles increasing your chances of getting on the first page for that phrase.
The best keywords to target usually have fewer than 150 or so pages listed under them, but anything under 100 is best. This means you will be competing with that many pages, but, much of the time their content quality may not be that good, so you have an excellent chance to get on the first page.
The keywords you select should also produce at least 30 searches per month, but higher is always better and you have a great chance to find hidden gems. With enough of your pages targeted this way, this seemingly small amount of traffic, really adds up.
The Best Tool For Keyword Targeting
Finally, I will give you my secret weapon to spot good keywords. This tool is designed for the content creator specifically so the information it provides will all be very useful. The tool is called Jaaxy. This tool is totally free to try so go check it out.
The information returned on keyword searches shows how much competition the phrase has, its monthly traffic, numerous similar keywords, a proprietary SEO score and more. It makes finding traffic producing keywords that you have a really good chance of ranking under super easy. There is no better keyword targeting tool for content creators.
Jaaxy is totally free to try. I highly recommend Jaaxy so head over to their site and give it a try!
Keyword Targeting Tool Wrap Up
There are free tools out there to research keywords but the information they provide may be inaccurate or not terribly useful for content creators. Jaaxy was designed for content creators so everything it shows is to that end. If you are serious about keyword research, Jaaxy is the tool for you.
The real secret to getting traffic from search engines is producing quality content. If you do this one thing, traffic is almost guaranteed. But, it never hurts to up your chances and traffic by doing some keyword research. The right keyword targeting tool will help in your efforts and increase traffic if it is done in a conscientious way.
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any replies. Thanks and happy hunting!