Marketing Strategies for Immediate Sales and Long-term Growth
As a business owner, you know the importance of generating leads to make more sales. But whether you want to get more customers now or promote growth for your business's long-term success, it's vital that you have the correct strategy in place.
In this article, we're going to look at some of the most effective strategies that you can use to get quick sales for your business while developing your online business over a lengthier period of time.
Without further ado, here are the four strategies to get you immediate sales
1. Email Campaigns
If your business isn't using email marketing to its full effect, then you are missing out on a lot of sales. Most people who visit your website won't buy anything from you the first time they land on it, but they might buy in the future.
Research suggests that customers may visit a website up to nine times before they are finally ready to buy.
It's for that reason that you need to capture your visitors’ information so that you can send those potential customers offers via email at a later date.
Email campaigns can be extremely effective in getting prospects to become paying customers. It has been reported that for every dollar that businesses spend on email marketing, they get back on average $43.
With that type of ROI, this is a channel that every business should be making use of.
2. Google Ads
If you are looking for instant sales, this is undoubtedly your best option.
PPC (or Pay Per Click) advertising using Google Ads is very effective for driving qualified leads to your products or services. There are almost 50,000 search queries conducted every single second, which gives Google an amazing potential to bring tons of eyeballs to your site.
If you have never used Google Ads before, this is the time to begin learning everything you can about it before diving in.
This platform is a very effective marketing channel, but it can also prove to be extremely expensive if you don't know what you're doing.
On the flipside, once you get the hang of it, Google Ads will bring immediate and impressive results and give you a fast return on the investment you made.
However, you will need to manage your account very carefully if you want to maximize your returns because the cost of search terms can change a lot within a very short space of time.
3. Coupon Deals
It's very easy to see where the benefit lies in working with Groupon and other similar coupon deal sites. They have amassed massive audiences, they are location-based, and they offer limited-time discounts to incentivize their customers to buy as soon as possible.
By advertising your products or services on this and other sites, you benefit from the brand name’s familiarity which helps to eliminate trust issues when people are buying through your own site.
In addition to that, being on coupon sites like Groupon not only helps you make sales, but it also provides you with exposure to a much larger audience which ultimately helps to improve your brand awareness while providing you with new customers.
Of course, all these advantages come at a price. The majority of coupon sites generally take a massive chunk of the revenue generated and they typically require that you discount your products or services by about 50%.
4. Facebook Advertising
If you have decided that paid ads might be the best way to get instant sales for your business, Facebook Ads makes a great alternative to Google Ads (formerly Adwords) and the entry barrier is much lower.
You don't need to learn nearly as much as you do with Google Ads, and you can be up and running in a much shorter period of time.
In addition to being easier to run campaigns on this platform, Facebook Ad campaigns are also a lot less expensive than Google Ads. They can also provide you with effective means of marketing to almost any audience you can think of.
It's important to note here that some of the most successful Facebook Ad campaigns are the ones that are not as blatant as direct sales, but are more subtle because you have to entice potential customers with great content.
In the following section, we take a look at other powerful sales systems to give you an automatic pathway for generating more sales for your business over the long term.
Here are four marketing strategies to ensure future sales for your business:
Search engine optimization is essentially the opposite of PPC. Although you are not very likely to see immediate benefits from it, if you continue consistently doing the right things, in the right way, you will start to see sales coming in. This type of work pays huge dividends over the long-term.
Of course, there may be some quick wins that could benefit your business in the short-term, but as a general rule, investing in search engine optimization means that you are in it for the long haul. So don't be concerned if you don't see the results right away.
Meanwhile, you should blend various other marketing channels that can help to sustain your business.
6. Content Marketing
Marketers all over the world are finally embracing the importance of content marketing to the long-term success of their businesses.
They now understand that content marketing is among the few strategies that can effectively bring in customers while making your online business very popular with Google and other search engines.
Being able to create awesome content can make your brand stand out from all the rest in an amazing way. Experts suggest that content marketing provides businesses with up to three times the number of leads that they might get from paid online advertising.
These kinds of numbers are enough to make every online business owner sit up and take notice.
So if you haven’t been putting much focus into your content marketing, that has to change if you want to ensure increased sales for your business in the future.
7. Social Media
Having a presence on social media is no longer something that's optional for online business owners. Customers are looking to interact with businesses and they are having conversations online.
Whether you are there or not, the conversations will go on.
It's vital that you invest in your social media presence in terms of it being a marketing channel as well as for providing excellent customer service. Social media is a great place to showcase your brand to both existing and potential customers and this will help you build up your reputation.
8. Promote Customer Loyalty
A lot of marketers put a huge emphasis on acquiring new customers, but they neglect repeat business. It's just as important to invest in keeping your current customers happy because they are more likely to buy from you again.
A great way of promoting customer loyalty is by providing superb customer service. You also need to identify which of your current customers are the ones who are most likely to repurchase.
Now that you have effective strategies for growth in the short and long-term, it's time to look at how you can bring in more leads to your business in order to achieve higher sales.
Two Surefire Ways of Generating More Leads
1. Website and Landing Pages
You can throw as much money as you want into your PPC ad campaigns or whichever other means of paid lead-generation tactics you are using, but all that won't help you much if your website and landing pages aren't up to par.
You need to make the most of your site and your landing pages.
Your website is actually among the most powerful tools for lead generation that you will come across as an online entrepreneur. The world we live in now is one where answers to the most pressing questions that your target audience has are a simple Google search away.
This means that your customers are not going to be patiently waiting for your content or ad to pop-up on their social media feed.
No matter what niche you're in, your target customers have evolved to become more proactive than they ever were. They are likely gathering information pertaining to you, your business, your products, and services long before you even know that they exist.
That's why it's vital for you to ensure that your site is visually appealing, easy to navigate, and contains all the necessary information that your target audience needs.
You also need to ensure that there are a lot of calls to action across your site so that those of your customers who have an interest can be converted into leads. For instance, you can include a CTA and a link for prospective customers to download your whitepaper, sign up for your newsletter, or try out your product or service for free.
Another option is to have gated content throughout your site which will allow you to gather the contact information of prospective customers so you can start to nurture relationships with them.
You also need to think about the way you house your information. A great way of curating content that addresses a specific concern is by using landing pages.
There are plenty of free and paid marketing tools that can help you to easily design stunning landing pages to appeal to your prospects and to help them easily find the information they are searching for.
Finally, ensure that your site is optimized for all the different devices.
Your pages need to have a fast loading time otherwise you will lose potential customers. We live in an era where a page that takes more than two or three seconds to load is considered ‘slow-loading’ and people have become so impatient that they would rather leave and look for the information somewhere else.
If you cannot do a complete websites refresh, then start by looking at the top 10 pages on your site that are most visited and update them so that they are optimized for both speed and content.
Such small changes can actually do a lot when it comes to improving customer experience and getting you better results.
2. Leverage the Power of Events and Webinars
Events and webinars are among the most common strategies for generating leads for B2B companies. If you are not hosting events and/or webinars, now's the time to start thinking about scheduling one or two on your calendar.
Although these may take quite a bit of effort to plan and execute and they can be a bit taxing – from developing content and materials, to getting your targeted audience to actually show up – when done right, they have huge potential for generating qualified leads for your business.
These types of tactics work because getting your ideal customers to develop an interest in your products or services involves being able to establish credibility.
By hosting in-person events, you're able to put a face to the products or services you’re offering, thereby showing prospective customers what your business is all about.
Events and webinars allow you to hear your audiences’ feedback, doubts, and so on so that you can engage them in conversation and address those concerns directly.
Events and webinars are also a great way of providing you with an opportunity to position yourself as a thought leader in your industry. This is one of the very best things you can do to stand apart from your competition.
Yet another advantage of asking attendees to register for webinars or events means that you're able to collect the information so you can continue the conversations even after the event.
By sending them follow-up emails containing downloadable assets and maybe a CTA encouraging your audience to continue learning and discover more (as an example).
The Final Word
As a marketer, you are charged with spreading the word about your brand and being able to reach and connect with new audiences in order to find more leads for your business.
For most people, despite the value of their products or services, they just don't have enough leads coming in through the door.
Use the tips outlined in this article to help you bring you more leads from your marketing efforts so you can avoid investing your time, energy, and money in marketing tactics that are ineffective and don't bring in the results you desire.
Pick any of these tactics and begin to engage customers, nurture relationships with them, and provide them with the information they need to make informed buying decisions – and watch your sales soar now and in the future.
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Updated: Originally published May 11th 2019