Imagine being able to go on vacation without any financial worries. You know that, despite the fact you aren’t near a computer, you will still be earning an income while you travel.
Affiliate marketing is the perfect way to earn passive income so that you have time for the things that matter most to you.
Passive income is income that you earn on autopilot. You don’t have to be active or present in order for you to earn money. Affiliate marketing works well as passive income because you are paid by commission, per lead, or even per each click or view.
You simply do the work once and let the ads do the rest of the work.
There are four major marketing avenues every content marketer should use in order to get the most out of affiliate marketing. Those avenues are a website or blog, Pinterest, email, and social media.
Each offers their own unique benefits, but all of them can effectively earn a substantial amount of passive income for a marketer.
Marketing Via A Website or Blog
A website is a great place to promote products and begin to build a relationship with a potential paying customer. You can write blog posts, niche-related articles, or news articles in order to gain an audience and earn their trust.
Be sure to write articles or posts that are full of useful information to build your fan base. Your fan base is much more likely to purchase a product from someone they know and trust.
Websites or blogs are also an easy place to promote affiliate links. You can include affiliate links in your header, homepage, blog posts, or a sidebar on your website or blog.
You simply need to copy and paste your affiliate link from the affiliate program you wish to promote.
Another benefit of having a website is that you can write content that is relative to the product or service you are promoting.
This draws attention to the product and allows you to explain why the reader needs that item. The products and services you offer via affiliate marketing should solve a problem, or pain point, for your audience.
For instance, if your website is about dog training, you may wish to promote an ethical training collar as an affiliate link.
Try to avoid making the article too “salesy.”
To do this, provide a lot of useful content and make the post about the problem, not the product itself. All you would have to do is write an article or post about the pain point and bring up the product’s features and explain how the product will solve their problem.
Bullet lists, infographics, and charts are a great way to highlight your major points in the article. This gives your audience information at-a-glance but focuses the content on how it solves your audience’s pain point.
Pinterest is a search engine with a social media twist. If you are unfamiliar with it, it is a visual platform that allows users to pin images of articles or products to boards. Each board has followers who can also pin those images to their boards.
If a person likes the product, he or she simply needs to click on the image and it will take the customer to a sales page or product page where the customer can make a purchase.
Pinterest is a growing platform that has skyrocketed over the past several years. Content marketers who market on Pinterest generate more income than those who don’t.
Pinterest users are predominately female and statistically, they earn more money than average, spend more of it, and are ready to make a purchase immediately.
Using programs like BoardBooster and Tailwind can also help promote your pins more efficiently and effectively. These programs pin content for you and are easy and convenient to use. Each has their own advantage.
BoardBooster allows you to pin from secret boards, so you can use the app on your smartphone or tablet.
You choose when, where, and how many pins are pinned from those boards to your public boards. This makes it easy to pin when you don’t have time.
BoardBooster also offers a feature called “looping,” which will loop old pins on a board so that they are more visible. This is great for use with group boards or your larger boards.
Tailwind can choose the optimum times to pin a specific pin to Pinterest.
This allows it to be seen by more ideal customers. Another huge feature of Tailwind is Tribes. Tribes allow you to pin your pins to a group (tribe). The tribe can then share your pin to their own boards.
Tribes are quid pro quo. You pin one of your pins to the tribe and you have to pin “X” number of their pins to your boards. This helps your pin gain exposure fast.
Only recently has Pinterest allowed affiliate pins. They had blocked them in the past due to issues with spam. Now that those issues have been resolved, you are free to pin your affiliate pins again.
Just make sure to tag the pin with the hashtag #ad to disclose to the reader that the pin is an ad. This is per the FTC, so you must follow it to avoid penalties.
If you don’t already have one, start an email list now. An email list is important for any online marketer because the people on the list are already fans of your brand.
You build a relationship with them by providing exclusive content, promotions, and sharing information via email.
This relationship, if nurtured, helps develop a subscriber’s trust in your brand.
That means that he or she is more likely to purchase from you. In fact, companies earn 40 percent more income from email than Facebook and Twitter combined.
Email lists are the marketing tool with the greatest ROI (returns on investment) for a marketer. Large brands already know this. That’s why they focus heavily on email marketing.
This is the reason that every time you make a purchase or sign up for an account, you are asked to subscribe to their email list to receive promotions and exclusive offers. Email marketing is well-worth the time and effort a marketer puts into it.
To use an affiliate marketing in an email, you need to write an email to your subscribers explaining how “X” product can solve “X” problem for them.
Like an article or blog, use your customer’s pain points to explain how he or she will benefit from the product or service you are promoting.
Use the affiliate link throughout your email to make it easier for them to click on it. Also, make sure to focus the email on your audience and their pain point, not on the product itself.
A product needs to be able to solve a problem for your reader in order for he or she to purchase it.
Social media is an easy to use and free. The industry is growing and changing every year. Facebook and Twitter are still some of the most reputable and popular social media platforms available, so make use of that.
Make sure to have a Facebook page and create engaging content for your readers.
Link to articles or blog posts you know will interest them, tell them about new products or services, and use your affiliate links to earn an income.
Schedulers allow you to use one image and one post but schedule it on all of your social media accounts at once.
Instagram recently agreed to allow scheduling on their platform.
HootSuite and Tailwind can both schedule to the growing platform for you. If you are marketing to Instagram, be sure to use more tags and keywords and use a very eye-catching, square image for your post.
Square, styled images perform better on the platform and, as a result, will generate more impressions and sales. Be sure to include the link to the product in your bio and write, “Link in bio” in your post to receive credit from your affiliate link.
Another option is to provide an affiliate coupon code for your audience to use as a promo code when they check out.
Instagram’s greatest downfall is that it doesn’t (yet) allow for links to be used within the post. This makes it more difficult to promote your affiliate ads, but shouldn’t discourage you from using the platform to market your business and affiliate links.
Influencers can earn a significant income on Instagram alone, so it does have significant value for a marketer. Marketers need to find out which methods work best for their business.
It may take trial and error, but it is definitely a platform you should try to use in your marketing strategy, especially now that you can schedule your posts.
It is possible for a marketer to make a passive, full-time income, using the above marketing methods in their affiliate and content marketing strategies.
The key is to provide them with valuable information and earn their trust. Content is king, and always will be.
Automation tools can help you by allowing you to schedule future campaigns and can significantly increase your earning potential on almost any social media platform. Don’t be afraid to experiment with each platform to find out what works best for you.
Feel free to post your comment below. An email address is required but it will not be shared with anyone, put on any list, or used for any kind of marketing, just to alert you if there are any replies. Thanks and happy hunting!
Updated: Originally published February 28th 2018